How to Measure Training Effectiveness
Companies need to invest in employee bandwidth and data collection that will allow them to measure training. This is the only effective way to see if training is effective.
When Common Sense is Wrong for Your Marketing
I’ve seen many small business owners who never achieve the level of profits and success that their great products and services could generate. A lot of times it’s because they think that marketing is easy to figure out - that you just need to apply some common sense. Read these 4 statements and decide if you are basing your marketing decisions on common sense or not.
When I worked in advertising and broadcast we always used to roll our eyes when the client would say, “I KNOW that this is the best TV program/radio station/magazine/newspaper to reach my customers.” This of course was usually based on their own viewing, reading and listening habits and not on any kind of research.
