Website Visitors Stay Longer - If They Can Navigate Your Site Easily

Websites that are thrown together with cheap and nasty software are often difficult to navigate. Careful planning and the use of inbuilt design tools(in the best software) will make a big difference to navigating your website.

How frustrating is it when you visit a website to find specific information (that you KNOW is there!), but just can’t find it?

Well, that is a common problem with a lot of websites. The reason for the problem is not you, its the navigation system of the website. With large websites comprising many pages, there is a great deal of data to monitor, and there is no question that forgetting links is a common mistake. That new information may be uploaded to the website, but placing a link to it got lost in the shuffle.

There’s no denying it, we all forget things sometimes. Except those that use website building software that has automated navigation controls and page interlinking.

This enables you to insert a new web page precisely where it belongs in relation to the whole website. Image your website to be a big filing cabinet. Inside one of the drawers are lots of different folders, and within each of those folders are groups of information.

One folder may have all of your latest updates. Another folder may have archived entries organized by month. So, if you are about to post a new update, you know where in that filing cabinet it is supposed to go, and if you use the automated navigation tools, then your software will know where it is supposed to go as well.

Interlinking

Linking between your pages is a good way to show your other content to visitors of your website. Let’s say that people come to your site because an article you have posted there came up in a web search that they did. If you have your page properly interlinked, you will have links to relevant content that’s also on your site. If people see that information presented properly, they will respond and stay at your site longer.

As an added bonus, interlinking can also improve your search engine rankings. The details of how that happens can get pretty complicated, but a simple version is that if exterior websites link to a page on your website, and that page is interlinked to others, you achieve a higher ranking. At this point, it should be a no brainer.

If you use an automated navigation function, your viewers can easily find the content they want, and if you properly use the interlinking tool, you can improve your search ratings , thereby getting more people to come to your site in the first place.

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