How Logistic And Transportation Companies Can Differentiate Themselves And Improve Profitability

In today's competitive environment, Logistic Companies can no longer simply rely on door-to-door delivery and warehousing services in order to rise above the competition. Today, the more successful logistic and transportation organizations are differentiating themselves by offering services following the delivery, such as in-home and in-store product assembly and display set-up. And not only are these services adding value to the offerings these companies already provide, but they are also adding revenue to the bottom-line as they are able to build these charges, along with an added percentage, into their overall cost structure.

The benefits of a partnership between a 3rd party logistics (3PL) or transportation organization and a provider of assembly and set-up services may be obvious, but the question then becomes how do you select such a company? The answer to this question is not so clear. Specific questions you need to ask include:

1. Does the company provide services nationally and in Canada?

2. Does the company employ all it's workers as W-2 employees? This will result in a more committed and dedicated worker than utilizing independent contractors for employees.

3. Does the company have staying power? Have they been in business for 25 years or more, or are they simply a "Johnny-come-lately"?

4. Does the company have existing relationships with major retailers and other organizations? This also demonstrates stability and experience.

5. Does the company employ numerous field managers located throughout the country? This becomes important for accountability as well as local contacts.

6. Does the company employ individuals who have been extensively trained and have had complete background checks?

7. Does the company provide detailed reporting of the services they provide, along with having digital photograph capability?

So there you have it. In summary, today's most successful logistic organizations are differentiating themselves by offering services following the delivery, such as in-home and in-store product assembly and display set-up. Not only are these services adding value to the offerings these companies already provide, but they are also adding revenue to the bottom-line. Don't be left behind in today's competitive logistic environment. Look for a company with whom you can partner with confidence.

By: Scott Timmerman

Article Directory: http://www.articledashboard.com

Sr. VP Sales & Marketing, National Marketing Services, Somerset, NJ www.natlmktg.com/home.htm

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