Does Sales Training Work?
That is a fair question, but to answer it accurately, you need to know who is going to be receiving the training. Selling is an activity which combines knowledge and a range of skills which aren’t easy to teach. You either have a natural disposition towards them or you don’t.
An important part of sales work is relating to other people. This comes easily to some individuals and much harder to others. To convert an introvert who prefers his own company into an outgoing personality who hates to be alone is more than can be expected from any training course.
