Credit Card Aiming Environmentally Concerned Customers
I have not once heard that affinity credit cards are designed in such a way as to attract customers that would never apply for them otherwise. That is, affinity credit card deals offer programs that are of particular interest to certain categories of the customer base.
In other words they target individual attitudes and preferences of potential cardholders, influencing their state of mind and thus winning their recognition and love. At the same time, however, affinity credit cards, cannot boast of competitive interest rates and fees, and very often they can be rather costly for certain credit consumer type.
