Customer Loyalty - How Do You Develop It?
The 20th century business model focus was labor intensive. Creating satisfied customers or leveraging customer satisfaction was the goal. However, the 21st century has changed the marketplace forever.
With the click of a mouse thanks to the dramatic impact of ever changing technology, your satisfied customer can leave and become easily satisfied by your competitor. What will you do then? Continue the same practices, policies, and procedures through archaic customer service training?
Customer loyalty is truly about your bottom line. Did you know that a 5% increase in customer retention can have a 25% to 100% in profits?
Beyond Customer Service
Talking about customer service with different people will typically provide different views and experiences. That said, customer service is generally considered one of the most significant differentiation factors in a competitive environment. What do we really want to achieve with customer service?
