Using Promotional Mugs As Teasers

For eons and eons wise and shrewd merchants and traders have understood the value of giving loyal customers promotional items to show their appreciation.  They have also been visionary enough to know that giving away a little something as a teaser before a purchase or sale is a good investment because it is a very effective strategy for making a sale. 

Beyond Customer Service

Talking about customer service with different people will typically provide different views and experiences. That said, customer service is generally considered one of the most significant differentiation factors in a competitive environment. What do we really want to achieve with customer service?