And The Group Has To Reach Out
In an article entitled Beating the Empty Chair Syndrome, I talked about individual membership responsibility. Now, I will advance ideas of how an organization can be accountable for the way in which they support each member’s successful membership.
10 Rules for Associations (or Groups) to Connect With Members
1. Above all, have a process to welcome visitors or guests to meetings and events. Make them feel like they’ve done you a huge favor by attending. (They have!)
2. Give membership information to guests, but just don’t hand them a packet and expect them to read it. Set aside time and assign a person to go through the material. That person can also encourage the guest to apply.
How To Get Your Prospects To Sell Themselves
As network marketers we all know that the ideal way to have a constant flow of prospects is to attract them to us instead of chasing them down. People hate to be sold but they love to buy. What if there was a way to have your prospects sell themselves? In fact there is a way. The secret is :
Don’t Market Products or Opportunities. Market Information.
