Displaying Your Promotional Products
If you’ll be distributing promotional products or promotional items at your home office or at a convention booth/table, it is important to think about displaying these products. Many forget this vital step, and end up laying their products on a large pile on the table, which is inefficient and looks sloppy. Instead, consider your options and be prepared. You’ve spent a lot of money on getting your promotional products branded perfectly so why not display them accurately?
Adwords Split Testing
Google Adwords is a pay per click program that allows you to put ads on Google, other search engines, and even “non-search” websites. The object is to write a targeted ad that gets a lot of clicks. The more clicks you get, the less you pay for each click.
One way to improve your ads over time is to split test them. You can run two or more versions of your ad and have Google show each ad approximately the same number of times. Note: you have to go into your campaign settings to tell Google to show your ads evenly instead of optimizing for you.
