In Donor Newsletters, Avoid Cliche Photos, Says Direct Mail Fundraising Letter Consultant
If you want to guarantee that your donors will ignore
your newsletters, illustrate your stories with cliché
photos. Here are the top four:
1. People cutting a ribbon with an oversized pair of
cardboard scissors.
2. Ground breaking ceremony in which a bunch of
suits with hard hats pose with their feet on
shovels.
3. Oversized check being passed from donor to
executive director.
4. Someone receiving an award, gripping the hand of
the presenter, and grinning at the camera.
