Free Publicity - Use The Telephone
Many people assume that to get publicity they need to know how to write press releases, organise press conferences or spend huge marketing budgets with PR consultants and agencies. Public Relations can be much simpler than that. If you have access to a telephone or email then you are half way there.
Press releases and press conferences are, of course, valuable tools, but don’t get hung up on thinking that they are the only ones. If you could raise your profile with the audiences that matter to you – hundreds, thousands, even millions of people, without spending extra marketing budget – then wouldn’t you do it? Of course you would and it can be as simple as making a telephone call.
Stage A Special Event To Stand Out And Shine
A friend of mine recently held a launch party on Mother’s Day for her new book. Another is about to celebrate being in business 5 years by holding a cocktail party. I overheard a conversation about holding a networking breakfast to inform potential clients about a new service. And I too am currently organising my book launch. So what’s this got to do with you? Well these “special events” come under the umbrella of public relations and are a great way to promote your business. Staging an event is good PR for you and your business. If it’s done well you may gain media coverage, raise the profile of your brand and increase awareness of your products or services. If nothing else it is a great way to get clients, prospects and influencers together to help spread the word about you and your business. Here’s a look at how to manage an event, from the largest scale to the smallest. It could be a networking event, a media conference, seminar or workshop, fashion parade, open day, product launch or even a cocktail party.
