Create Referral Systems That Really Work
I think it’s the dream of every professional to have their business grow by referral only. Imagine not having to cold call or advertise! What a way to grow a business.
Can it really be accomplished? Yes it can. In fact, I know a handful of professionals that not only grow their business by referrals, but have SO many potential clients, they need to turn some away!
So the question is: If it really DOES work, why haven’t most of us created a business which is filled by referrals? The answer lies in understanding several important issues. Generally, people don’t know how to properly ask for referrals and don’t put in enough effort to create a steady stream of them.
