How To Create A Killer Order Form
Many marketers leave this out of their sales process and its a big mistake because a good order form attracts the attention of the scanners. Scanners are people who are slightly intrigued by the headline, but not enough to start reading the sales page word by word. They will scan down the page, read the subheads, all the way down to the order button. Usually they are looking for a price or figuring out the length of the sales letter to decide if they will read the whole thing.
Writing For Direct Response - My 37-point Acid Test For Sales Copy
Seems like it doesn’t matter whether I’m talking to the owner of a home-based business or a small business, a marketing exec or a copywriter, just about everybody in this biz deals with the same, burning question about every direct response promotion they create:
“How can I know just how strong the sales copy in my promotion is before I show it to prospects?”
If you can relate, you’re gonna love this. Next time you’re tempted to let go of a draft – submit it to a client or send it to a layout artist or web programmer, do this:
