How To Create A Killer Order Form
Many marketers leave this out of their sales process and its a big mistake because a good order form attracts the attention of the scanners. Scanners are people who are slightly intrigued by the headline, but not enough to start reading the sales page word by word. They will scan down the page, read the subheads, all the way down to the order button. Usually they are looking for a price or figuring out the length of the sales letter to decide if they will read the whole thing.
