Product Releases - Are They Always Necessary?
Let’s talk about product releases. Say you took a picture of a vintage automobile that was being displayed at a ‘cruise in’ with many other cars. Today, the photograph is being considered for purchase by an art gallery. Do you need the owner of that car to sign a release, in order for you to be able to use the photo? Also, the gallery, in turn, will have the photo for sale. Since this vehicle is not being used for endorsement of a product, how liable are you?”
And The Group Has To Reach Out
In an article entitled Beating the Empty Chair Syndrome, I talked about individual membership responsibility. Now, I will advance ideas of how an organization can be accountable for the way in which they support each member’s successful membership.
10 Rules for Associations (or Groups) to Connect With Members
1. Above all, have a process to welcome visitors or guests to meetings and events. Make them feel like they’ve done you a huge favor by attending. (They have!)
2. Give membership information to guests, but just don’t hand them a packet and expect them to read it. Set aside time and assign a person to go through the material. That person can also encourage the guest to apply.
Create Referral Systems That Really Work
I think it’s the dream of every professional to have their business grow by referral only. Imagine not having to cold call or advertise! What a way to grow a business.
Can it really be accomplished? Yes it can. In fact, I know a handful of professionals that not only grow their business by referrals, but have SO many potential clients, they need to turn some away!
So the question is: If it really DOES work, why haven’t most of us created a business which is filled by referrals? The answer lies in understanding several important issues. Generally, people don’t know how to properly ask for referrals and don’t put in enough effort to create a steady stream of them.
How $208 Can Cost You $250,000!
Here’s a true customer dis-service story that happened to me a number of years ago and highlights the value of making sure each of your employees know how to take care of customers. The airline’s name has been changed to Bungle Airline to protect the not so innocent.
The day after the big earthquake here in Seattle about 5 years ago, I had a trip planned with another person to the east coast. It was an important trip that I didn’t want to cancel so I looked on the web and found that due to damage at the airport, my flight had been canceled.
Mind-reading - For Salespeople
Would you find it easier to get a sale if you could read your customer’s mind?
Assuming you said yes, here’s how to do it. Ask the right questions and listen carefully to the answers, your customer will tell you everything you want to know. Easy, eh?
Well it sounds easy, but it takes self-discipline to do it right. Let’s start with the questions to ask.
The first type is what are known as ‘open’ questions, meaning that they usually produce informative answers of some length - as opposed to ‘closed’ questions which do the opposite.
Sales Gems - Ask For The Sale At Least Once Before You Leave!
You may have heard the expression that teachers learn by teaching.
Through research, course planning, content delivery, discussion and feedback, teachers grow and stay fresh.
The same applies to sales and customer satisfaction consultants, making the field especially attractive to me over the years. I study the current practices of my clients, and in many cases, they’re quite good and I pick-up on new concepts and techniques that work, and haven’t yet been disseminated broadly.
Are You A Poor Salesperson? Change Into A Big Earner With 2 Simple Ideas
Some salespeople seem to have a special magic, they are always bringing in new, big deals.
But if you have not been one of them so far, instead of feeling jealous and inadequate, let me show you how you can make as much money as them or more.
Here’s the principle – sales is a numbers game, so more attempts produces more sales.
Let’s assume that a really good salesperson closes 2 deals out of 5 presentations and that you feel that you are struggling, closing only half of that. Logically, to get more orders all you have to do is present more often. And that becomes possible if you are more effective at gaining appointments and seeing prospects.
How To Get Your Prospects To Sell Themselves
As network marketers we all know that the ideal way to have a constant flow of prospects is to attract them to us instead of chasing them down. People hate to be sold but they love to buy. What if there was a way to have your prospects sell themselves? In fact there is a way. The secret is :
Don’t Market Products or Opportunities. Market Information.
