Recessionary Incentives
You already have in place the tools to survive the recession. Learn the psychological factors behind offering incentives. And then enjoy the 8 Practical Strategies listed for precisely how to offer incentives.
Offering incentives is a powerful tool to survive a recession by keeping existing customers with you. Plus, incentives will allow you to reach new clients who will grow your business even in a down-economic cycle.
What businesses, especially small businesses, want to avoid is discounting the cost of their products or services to the point that it hurts the bottom line.
When Common Sense is Wrong for Your Marketing
I’ve seen many small business owners who never achieve the level of profits and success that their great products and services could generate. A lot of times it’s because they think that marketing is easy to figure out - that you just need to apply some common sense. Read these 4 statements and decide if you are basing your marketing decisions on common sense or not.
When I worked in advertising and broadcast we always used to roll our eyes when the client would say, “I KNOW that this is the best TV program/radio station/magazine/newspaper to reach my customers.” This of course was usually based on their own viewing, reading and listening habits and not on any kind of research.
