Cold Calling Is For Winners, Not Whiners
It’s about time I applied the wisdom of Peter F. Drucker, management sage and my late professor, to the art of cold calling.
He said:
“We don’t succeed in areas we don’t respect.”
Clearly, this pertains to dialing for dollars, don’t you think?
How many among us truly admire and respect cold calling?
I know I do, because it has made and re-made my career many times over.
It put me through college and helped with graduate school.
Train Me A Habit - How Organizations Are Using Training To Gain A Competitive Edge
It was a sound I hadn’t heard before, a ‘ping’ followed by a long silence. This sequence was repeated until the executive answered his phone. This distinctive ring tone was like the sound a NASA deep space probe might make as it searches the outer reaches of our solar system. While this executive was one of more than a dozen seated in a non-descript conference room, this distraction was enough to break our concentration and further prohibit a few key messages from developing out of his organization’s presentation for a multi-million dollar opportunity. I started thinking about NASA’s Galileo probe crashing into Jupiter’s moon, Europa, while the executive answered his phone. Now there was one long ping followed by continuing silence. As he hung up his phone, I wondered why voice mail was even invented.
