Cold Calling Is For Winners, Not Whiners
It’s about time I applied the wisdom of Peter F. Drucker, management sage and my late professor, to the art of cold calling.
He said:
“We don’t succeed in areas we don’t respect.”
Clearly, this pertains to dialing for dollars, don’t you think?
How many among us truly admire and respect cold calling?
I know I do, because it has made and re-made my career many times over.
It put me through college and helped with graduate school.
Effective Sales Force Training - What Your Own Experts Can, And Cannot, Teach You
Businesses invest a lot in training their sales representatives, whether as part of a new product launch, or as basic training for new hires.
Much of that investment of time, money, and attention goes into training selling skills. This training, designed to make a better salesperson out of you no matter what you are selling, is often developed and delivered by professional trainers or hired consultants.
How $208 Can Cost You $250,000!
Here’s a true customer dis-service story that happened to me a number of years ago and highlights the value of making sure each of your employees know how to take care of customers. The airline’s name has been changed to Bungle Airline to protect the not so innocent.
The day after the big earthquake here in Seattle about 5 years ago, I had a trip planned with another person to the east coast. It was an important trip that I didn’t want to cancel so I looked on the web and found that due to damage at the airport, my flight had been canceled.
Train Me A Habit - How Organizations Are Using Training To Gain A Competitive Edge
It was a sound I hadn’t heard before, a ‘ping’ followed by a long silence. This sequence was repeated until the executive answered his phone. This distinctive ring tone was like the sound a NASA deep space probe might make as it searches the outer reaches of our solar system. While this executive was one of more than a dozen seated in a non-descript conference room, this distraction was enough to break our concentration and further prohibit a few key messages from developing out of his organization’s presentation for a multi-million dollar opportunity. I started thinking about NASA’s Galileo probe crashing into Jupiter’s moon, Europa, while the executive answered his phone. Now there was one long ping followed by continuing silence. As he hung up his phone, I wondered why voice mail was even invented.
The Assumption Clause
Should you lie on your resume? That was also a question I asked the men that taught me the game. Here are some of their answers:
I could not justify putting things on my resume that weren’t true. However, I wanted to know more about that Assumption Clause. It’s a great little tactic that men use in everyday situations, and they’ve perfected it in business. Women have been subjects of this maneuver many times. The conversation below shows how this strategy works.
